After the publication of Il nome della rosa, Umberto Eco replied to a journalist who asked where the author’s subjectivity could be found in the novel by saying that “the subject is in the adverbs.” What might have sounded like a witty remark was later interpreted by Patrizia Violi as an effective synthesis of an entire…
Categoria: Semiotics
From the science of signs to the semiotics of the text. The semiotic field and the theories of signification.
From Abstract Syntax to Semantic Concreteness
To narrate means to construct a world. Eco affirms this, and adds that such a world must be “so concrete that one can imagine stepping into it.” A world that stands “before our eyes,” where even the smallest details can be perceived, and that becomes populated with words almost spontaneously, as soon as we visualize…
Umberto Eco, A Missed History: The Ostracism of Semiotics
In his 1976 essay, Umberto Eco retraces the long and fragmented history of reflections on signs, highlighting how semiotics—despite its ancient roots—was persistently marginalized by the scientific establishment. The idea of a science dedicated to the production, exchange, and interpretation of signs is far from new: even pre-Socratic poetry and philosophy had shown an interest…
Semiotics and the Ethical Dimension of Life
In Semiotics in Ethics and Caring, Susan Petrilli affirms that an ethical dimension is implicit in every form of human semiosis. Yet only recently has it become a consistent object of semiotic inquiry. Drawing on Thomas A. Sebeok’s notion of global semiotics, she argues that reconnecting semiotics with the life sciences allows the discipline to extend beyond…
The Concept of Social Innovation and Its Theoretical Status
In their essay Social Innovation as Rehabiting, Kaie Kotov and Rasmus Pedanik examine the conceptual and theoretical grounds of what has become an increasingly popular research topic across the social sciences. Social innovation, they note, has acquired growing importance in both academic and political discourse, yet it still lacks a stable and coherent theoretical definition. The expression…
What Is a Sign? Expression, Enunciation, and Proto-signs
According to Per Aage Brandt, a sign is an act or artifact performed by an agent—human or animal—addressed to other agents with the purpose of showing, telling, or signifying something. This very article, he notes, qualifies as a sign. As such, every sign is inherently deictic: it contains an enunciative component, meaning that it points—through its…
Cognitive Semiotics: Knowing the World Through Signs
Cognitive semiotics addresses a fundamental question: How can we come to know the world through signs and languages? This question lies at the heart of several debates in semiotics, philosophy, and cognitive science, especially those concerning subjectivity, representation, belief, perception, imagination, social cognition, mind, and language. The term “cognitive” is not intended to contrast with emotion or…
Language, Consciousness, and the Wonder of Communication
Roman Jakobson once observed that “for all human beings, and only for human beings, language is the vehicle of mental life and communication.” Richard L. Lanigan takes this statement as the starting point for exploring how communication theory and semiotics converge as two faces of the same human comportment. His goal is not merely to…
Mythologeme and Mytheme: Two Structural Units of Myth
The semiotic investigation of myth often returns to two key notions that attempt to capture its smallest meaningful components: the mythologeme and the mytheme. Both terms appeared in the first half of the twentieth century, each emerging from a different intellectual tradition. Their comparison reveals two distinct ways of thinking about the inner organization of myth — one…
“Relations Are the Children of Interactions”: Relation as the Core of Semiosis
In Semiosis and Human Understanding, John Deely states that “you really can’t get very deep into semiotics without involving relations.” For him, relation—rather than substance, perception, or consciousness—is the formal heart of semiosis. Yet, as he observes, “in the history of philosophy, there is no concept more talked about and less thought about than relation.” Deely begins with…









