Cognitive semiotics addresses a fundamental question: How can we come to know the world through signs and languages? This question lies at the heart of several debates in semiotics, philosophy, and cognitive science, especially those concerning subjectivity, representation, belief, perception, imagination, social cognition, mind, and language. The term “cognitive” is not intended to contrast with emotion or…
Tag: Sign
From Saussure to Structuralism: The Roots of Semiotic Thought
European structuralism finds its roots in the theoretical horizon opened by Ferdinand de Saussure. Yet, as Anne-Gaëlle Toutain and Ekaterina Velmezova observe, this origin is as much historical as it is problematic: “while such a conception corresponds to a historical reality, it nevertheless constitutes a theoretical and epistemological error.” The structuralists, they explain, misunderstood the content…
Augustine and the Birth of a General Notion of Sign
In Semiosis and Human Understanding, John Deely recalls that the very possibility of semiotics as a discipline—what he calls doctrina signorum—appeared only “late in the 4th century AD,” when Augustine of Hippo formulated, for the first time in recorded thought, a general notion of sign that embraced both nature and culture. According to Deely, Augustine proposed that “a sign is…


