Dalla scienza dei segni alla semiotica del testo. Il campo semiotico e le teorie della significazione
Patrizia Magli shows how value is not limited to a taxonomic function or to an individual thymic projection, but can take shape as an axiological system within a text. Axiology is the deep value-structure that supports the narrative: a mode of organizing content derived from the investment of the thymic category into a semantic category….
Umberto Eco recognizes in Roman Jakobson a central role in clarifying and disseminating the notions of code and message, extending them from the field of information theory to the whole of semiotics. The adoption of these categories made it possible to unify the analysis of linguistic and non-linguistic systems, providing a coherent methodological framework for describing the…
Patrizia Violi proposes to consider a specific form of the arts du faire: the art du dire. According to her, semiotics has long neglected this form of meaning production: its textualist tradition has led it to privilege the analysis of already textualized products rather than the practices that generate meaning. The discipline, in other words, has focused…
After the publication of Il nome della rosa, Umberto Eco replied to a journalist who asked where the author’s subjectivity could be found in the novel by saying that “the subject is in the adverbs.” What might have sounded like a witty remark was later interpreted by Patrizia Violi as an effective synthesis of an entire…
To narrate means to construct a world. Eco affirms this, and adds that such a world must be “so concrete that one can imagine stepping into it.” A world that stands “before our eyes,” where even the smallest details can be perceived, and that becomes populated with words almost spontaneously, as soon as we visualize…