The semiotic investigation of myth often returns to two key notions that attempt to capture its smallest meaningful components: the mythologeme and the mytheme. Both terms appeared in the first half of the twentieth century, each emerging from a different intellectual tradition. Their comparison reveals two distinct ways of thinking about the inner organization of myth — one…
Tag: Lyudmyla Zaporozhtseva
The Semiotic Study of Myth in Mass Culture
Is myth still relevant to everyday life? Can we say that myth still lives among us, though perhaps in altered forms? Even in the twenty-first century it remains an enigma for researchers, a phenomenon that has been examined through the lenses of ethnography, literary theory, philosophy, psychology, religious studies, and anthropology. In the mid-twentieth century,…