According to Per Aage Brandt, a sign is an act or artifact performed by an agent—human or animal—addressed to other agents with the purpose of showing, telling, or signifying something. This very article, he notes, qualifies as a sign. As such, every sign is inherently deictic: it contains an enunciative component, meaning that it points—through its…
Categoria: Semiotics
From the science of signs to the semiotics of the text. The semiotic field and the theories of signification.
Cognitive Semiotics: Knowing the World Through Signs
Cognitive semiotics addresses a fundamental question: How can we come to know the world through signs and languages? This question lies at the heart of several debates in semiotics, philosophy, and cognitive science, especially those concerning subjectivity, representation, belief, perception, imagination, social cognition, mind, and language. The term “cognitive” is not intended to contrast with emotion or…
Language, Consciousness, and the Wonder of Communication
Roman Jakobson once observed that “for all human beings, and only for human beings, language is the vehicle of mental life and communication.” Richard L. Lanigan takes this statement as the starting point for exploring how communication theory and semiotics converge as two faces of the same human comportment. His goal is not merely to…
Mythologeme and Mytheme: Two Structural Units of Myth
The semiotic investigation of myth often returns to two key notions that attempt to capture its smallest meaningful components: the mythologeme and the mytheme. Both terms appeared in the first half of the twentieth century, each emerging from a different intellectual tradition. Their comparison reveals two distinct ways of thinking about the inner organization of myth — one…
“Relations Are the Children of Interactions”: Relation as the Core of Semiosis
In Semiosis and Human Understanding, John Deely states that “you really can’t get very deep into semiotics without involving relations.” For him, relation—rather than substance, perception, or consciousness—is the formal heart of semiosis. Yet, as he observes, “in the history of philosophy, there is no concept more talked about and less thought about than relation.” Deely begins with…
From Saussure to Structuralism: The Roots of Semiotic Thought
European structuralism finds its roots in the theoretical horizon opened by Ferdinand de Saussure. Yet, as Anne-Gaëlle Toutain and Ekaterina Velmezova observe, this origin is as much historical as it is problematic: “while such a conception corresponds to a historical reality, it nevertheless constitutes a theoretical and epistemological error.” The structuralists, they explain, misunderstood the content…
The Semiotic Study of Myth in Mass Culture
Is myth still relevant to everyday life? Can we say that myth still lives among us, though perhaps in altered forms? Even in the twenty-first century it remains an enigma for researchers, a phenomenon that has been examined through the lenses of ethnography, literary theory, philosophy, psychology, religious studies, and anthropology. In the mid-twentieth century,…
Augustine and the Birth of a General Notion of Sign
In Semiosis and Human Understanding, John Deely recalls that the very possibility of semiotics as a discipline—what he calls doctrina signorum—appeared only “late in the 4th century AD,” when Augustine of Hippo formulated, for the first time in recorded thought, a general notion of sign that embraced both nature and culture. According to Deely, Augustine proposed that “a sign is…







