European structuralism finds its roots in the theoretical horizon opened by Ferdinand de Saussure. Yet, as Anne-Gaëlle Toutain and Ekaterina Velmezova observe, this origin is as much historical as it is problematic: “while such a conception corresponds to a historical reality, it nevertheless constitutes a theoretical and epistemological error.” The structuralists, they explain, misunderstood the content…
Categoria: Semiotics
From the science of signs to the semiotics of the text. The semiotic field and the theories of signification.
The Semiotic Study of Myth in Mass Culture
Is myth still relevant to everyday life? Can we say that myth still lives among us, though perhaps in altered forms? Even in the twenty-first century it remains an enigma for researchers, a phenomenon that has been examined through the lenses of ethnography, literary theory, philosophy, psychology, religious studies, and anthropology. In the mid-twentieth century,…
Augustine and the Birth of a General Notion of Sign
In Semiosis and Human Understanding, John Deely recalls that the very possibility of semiotics as a discipline—what he calls doctrina signorum—appeared only “late in the 4th century AD,” when Augustine of Hippo formulated, for the first time in recorded thought, a general notion of sign that embraced both nature and culture. According to Deely, Augustine proposed that “a sign is…